70% of the world's data is unstructured
We are a disruptive artificial intelligence analytics firm that specializes in mining unstructured data to decode customer sentiment

Analyzing transactional information is most of the time effective only for answering the "WHAT"
Companies struggle to answer the "WHY"
Analyzing unstructured data allows companies to answer the "WHY"

Synthesize conversations
Identify drivers of customers behavior
Analyze market dynamics
Quantify impact of sentiment on sales
Our sophisticated algorithms
We pair artificial intelligence with human intelligence and generate high value actionable insights
Know what the customer are thinking. Predict what the customers want.

Integrate Data Sources

Social Networks
Customer Review Sites
Blogs, Forums, Boards
Emails, Surveys, Customer Care

Synthesize conversations

Decode industry specific language
Parse tone and context
Remove noise
Determine overall sentiment

Create custom taxonomy

Classify sentiment by topics (function, brand, segments)
Further organize into sub-categories
Refine as new trends emerge
The insights we generate

Customer Behavior

Uncover & Understand Customer Sentiment
Identify Drivers Of Customer Sentiment & Behavior
Classify Sentiment Into Topics and Link Sentiment Into Key Operational Areas
Identify Emerging Consumer Trends
Prioritize Solutions To Address Customer Pain Points & Enhance Customer Satisfaction

Market Dynamics 

Identify Risks & Opportunities & Emerging Macro Trends
Understand Key Differences Across Products, Segments & Markets
Analyze Competitive Differences
Price Intelligence
Product Intelligence

Customer Behavior

Uncover & Understand Customer Sentiment
Identify Drivers Of Customer Sentiment & Behavior
Classify Sentiment Into Topics and Link Sentiment Into Key Operational Areas
Identify Emerging Consumer Trends
Prioritize Solutions To Address Customer Pain Points & Enhance Customer Satisfaction

Market Dynamics 

Identify Risks & Opportunities & Emerging Macro Trends
Understand Key Differences Across Products, Segments & Markets
Analyze Competitive Differences
Price Intelligence
Product Intelligence
Some of the questions we answer

What Areas Are Driving The Change in Customer Sentiment?
What Are The Attributes & Behaviors of Customers?
What Are The Drivers Of Sales & Marketing Campaigns?
What Are Emerging Trends?
Which Areas Can Boost Campaign Performance?
What Is The Impact Of Competition?
What Areas Are Driving The Change in Customer Sentiment?
What Are The Attributes & Behaviors of Customers?
What Are The Drivers Of Sales & Marketing Campaigns?
What Are Emerging Trends?
Which Areas Can Boost Campaign Performance?
What Is The Impact Of Competition?

Our differentiation

We outperform other platforms in accuracy and depth of insights, speed of delivery, scalability & customization


Data from popular & secondary sources
Sentiment accuracy
Noise removal
Classify sentiment to topics
Prioritization of topics
Link topics to operational KPIs
Competitive benchmarking
Leading / Trailing vs. competition
Under/Over performing segments & root causes
Data from popular & secondary sources
Sentiment accuracy
Noise removal
Classify sentiment to topics
Prioritization of topics
Link topics to operational KPIs
Competitive benchmarking
Leading / Trailing vs. competition
Under/Over performing segments & root causes
A few examples of our work

Innovative B2C marketplace

Extracted information from social media, surveys, blogs and forums. Generated granular & actionable insights  and identified operational gaps in customer service,  marketing communications and  customer loyalty programs

Fast Growing Restaurant Chain

Leveraged social media data including Yelp and identified location specific drivers of customer experience – Price, Quality of service, Ambiance,  etc. Developed predictive models to quantify impact of customer sentiment on sales

Leading Transportation Company

Mined 100K open ended customer surveys to help isolate drivers that led to drop in customer satisfaction. Synthesized customer feedback and generated major, intermediate and granular themes. Identified overlapping themes and linked them  to specific operational areas. 

Beauty Retailer

Extracted near real time pricing movements of 500+ SKUs for key competitors which allowed company to analyze price differences and help optimize online marketing campaigns 

Hotel Chain

Mined social media, customer surveys and forums and identified location and segment level differences of drivers of customer behavior. Based on insights company customized local marketing campaigns and loyalty programs.

Leading Technology Company

Synthesized all incoming communications from customers and outgoing customer service responses and 1. Identified customer pain points 2. Analyzed service effectiveness 3. Analyze resolution process 4. Identify areas of risks and opportunities.

Innovative B2C marketplace

Extracted information from social media, surveys, blogs and forums. Generated granular & actionable insights  and identified operational gaps in customer service,  marketing communications and  customer loyalty programs

Fast Growing Restaurant Chain

Leveraged social media data including Yelp and identified location specific drivers of customer experience – Price, Quality of service, Ambiance,  etc. Developed predictive models to quantify impact of customer sentiment on sales

Leading Transportation Company

Mined 100K open ended customer surveys to help isolate drivers that led to drop in customer satisfaction. Synthesized customer feedback and generated major, intermediate and granular themes. Identified overlapping themes and linked them  to specific operational areas. 

Beauty Retailer

Extracted near real time pricing movements of 500+ SKUs for key competitors which allowed company to analyze price differences and help optimize online marketing campaigns 

Hotel Chain

Mined social media, customer surveys and forums and identified location and segment level differences of drivers of customer behavior. Based on insights company customized local marketing campaigns and loyalty programs.

Leading Technology Company

Synthesized all incoming communications from customers and outgoing customer service responses and 1. Identified customer pain points 2. Analyzed service effectiveness 3. Analyze resolution process 4. Identify areas of risks and opportunities.

Contact Us For A Free Consultation
With One Of Our Domain Experts

Prescriptive Insights, Inc.
25 Broadway, 9th Floor
New York, NY 10004