At Prescriptive Insights, we have developed a robust methodology for designing and conducting sales and marketing experiments. Our methodology consist of :

1. Determine parameters on which TEST group need to be selected e.g., the objective could be to select TEST populations that are nationally representative

2. Select optimal TEST group that meet the objective e.g., those that are most nationally representative as a group

3.  Determine campaign lifts required for statistically significant results

4. Measure campaign lift

5. Decide if campaign should be executed nationally, and in which areas/ segments to maximize returns

6. Work with stakeholders to formulate a campaign execution plan