The Prescriptive Insights Difference
The digital revolution has enabled consumers to be become highly informed and sophisticated about price differences between brands and products. Our advanced Artificial Intelligence models enable companies to analyze up-to-date pricing movements of competitors and incorporate them in price optimization & marketing mix models. Our solution allows companies to exercise more pricing discipline by tracking pricing actions in the marketplace across thousands of products and integrate key data into pricing models that help answer three key questions:
- What are the emerging price trends in the marketplace ?
- What are customers willing to pay?
- Is the pricing policy optimized?