POSTS
We are thought leaders inĀ consumer insights & analytics
Some of our recent musings
Optimize Field Salesforce Operations
We breakdown the sales and marketing processes into its core components Optimize Acquisition Identify new market opportunities to acquire new sales leaders and customers Generate Leads Increase leads conversion Optimize On-Boarding Generate personalized action steps...
Social Media Strategy
Even though there is a lot of discussion about Social Media analytics and leveraging social media data, at present most companies do not optimize all the touch points of social media. People tend to look at social media more as a data source for understanding...
Time Spent On Social Media
In 2014 average daily time spent on social media was 101 minutes. Five years later (2019) it has jumped by 40% to 143 minutes and continues to grow at a very rapid pace. Here is an interesting chart of how social media is taking over the lives of people. This has...