POSTS
We are thought leaders in consumer insights & analytics
Some of our recent musings
Enterprise Data Warehouse
Key steps in designing and implementing a best in class enterprise data warehouse Identify all busines entities that generate data and consume data. Identify all key data sources supporting business entities. Develop a detailed data model - establish facts and...
Optimize Field Salesforce Operations
We breakdown the sales and marketing processes into its core components Optimize Acquisition Identify new market opportunities to acquire new sales leaders and customers Generate Leads Increase leads conversion Optimize On-Boarding Generate personalized action steps...
Enhance Pricing Discipline
The digital revolution has enabled consumers to be become highly informed and sophisticated about price differences between suppliers. Our advanced Artificial Intelligence models enable companies to analyze up-to-date pricing movements of competitors and incorporate...
Test and Learn
At Prescriptive Insights, we have developed a robust methodology for designing and conducting sales and marketing experiments. Our methodology consist of : 1. Determine parameters on which TEST group need to be selected e.g., the objective could be to select TEST...
How To Design Sales & Marketing Promotions
Identifying true revenue incrementality of Sales incentives and promotions is one of the biggest challenges faced by companies. This problem gets magnified when mutiple promotions are launched in close proxomity to one another. At Prescriptive Insights we have a...
Sales Forecasting
In best in class companies, sales forecasts are key inputs to all major operational planning - sales, marketing, finance and supply chain. As such generating accurate 3,6,12 month sales forecast is critical to optimal operational execution and enables companies to...
Connect The Dots
Analyze audience value of marketing campaigns Today's consumers are actively providing feedback online on a variety of topics related to a company's brand and products. Companies can maximize growth if they can systematically analyze these conversations and generate...
Current Trends in Direct selling
Current Trends Growth in US Direct Selling industry has been anemic, averaging less than 1% over the last three years. We expect that over the next five years, the Industry could shrink between 5% - 10% and most likely a few companies could cease to exist. This has...
Time Spent On Social Media
In 2014 average daily time spent on social media was 101 minutes. Five years later (2019) it has jumped by 40% to 143 minutes and continues to grow at a very rapid pace. Here is an interesting chart of how social media is taking over the lives of people. This has...