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Some of our recent musings

Current Trends in Direct selling

Current Trends in Direct selling

Current Trends Growth in US Direct Selling industry has been anemic, averaging less than 1% over the last three years.  We expect that over the next five years, the Industry could shrink between 5% - 10% and most likely a few companies could cease to exist.  This has...

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Analysis of Data Sources

Analysis of Data Sources

There is widespread perception that social media source like Twitter, Facebook and Instagram have a lot of value as it pertains to product feedback from consumers. Using our propreitary ‘Insights Value ‘ indicator, we come to the conclusion that companies should focus...

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Value Of Twitter

Value Of Twitter

At Prescriptive Insights we had done a study that showed that close to 90% – 95% (depending on the use case) of Twitter content is noise with no meaningful consumer / audience insights. As such we always advise our clients to be wary of making decisions based on data...

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Social Media Strategy

Social Media Strategy

Even though there is a lot of discussion about Social Media analytics and leveraging social media data, at present most companies do not optimize all the touch points of social media. People tend to look at social media more as a data source for understanding...

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