Analyzing internal transactional information is most of the time effective only for answering the “What“. Companies struggle to answer the “Why“. Customers interact with companies via millions of posts, emails, messages, chats and tweets. Most companies do not leverage this vast amount of data. We help companies analyze this data to answer the “Why“.
We generate deep and granular insights by analyzing millions of pieces of unstructured data. Our insights help companies optimize customer experience, enhance sales and marketing strategies, proactively react to competition and understand emerging trends in the marketplace.
Extract and integrate data from structured (internal transactional data) and unstrctured (Review Sites, Social Media, Blogs, Forums, Customer Care etc.) data sources.
Clean, consolidate and harmonize data
We are experts in bringing together data of varying formats and structures and transforming it into one integrated and cohesive dataset.
Broad, Deep & granular Insights
Product Review Ratings Analysis
Understand how consumers are rating the products. We extract data from a wide range of product review sites and generate ratings analysis. Proprietary brand and product mapping allows users to analyze ratings trends by category, sub category, segment, corporations, brand and product
Identify the themes and sentiment driving customer conversations. Our domain and client specific algorithms decode customer conversations and reviews into highly accurate actionable themes. Our taxonomies are braoad and deep.
Analyze sentiment mix by themes
Identify variations in customer sentiment for the high priority themes. Understand reasons for the variances and take immediate actions.
Identify themes impacting positive and negative ratings
We have developed sophisticated quantititave models that identify the high impacting themes that influence customers’ positive and negative ratings.
Intelligent word cloud
Unlike traditional frequency based world cloud analysis which contain a lot of noise, we identify themes that drive positve, negative and neutral sentiment and ratings.
Conduct brand and product comparisons and identify strengths & weaknesses, risks and opportunities across key themes.
Analyze sentiment trends over time and identify emerging trends in key themes.
Early warning indicators
We generate signals to indicate emerging risks and opportinities and enable decision makers to take proactive actions.
Analyze product ratings by customer profiles.
Social Media Buzz
Analyze Share of Voice and Share of Interactions for key products. Identify the impact of influencers on advertising campaigns.
Our rapid deployment methodology
Integrate data sources
Develop customized taxonomy
Personalize ML and DL models
Configure visualization portal
Ongoing monitoring and calibration
We outperform other platforms in accuracy of insights, speed of delivery, scalability & customization
- Extract data from a wide variety of sources
- Remove noise from conversations
- Identify sentiment behind conversations
- Classify conversations to themes
- Prioritization of themes
- Link themes to operational KPIs
- Competitive benchmarking
- Leading / Trailing themes vs. competition
- Ratings and Sentiment drivers analysis
Best in class infrastructure
Cloud based platform
Minimal client IT involvement
Insights are delivered near real time
Dedicated data scientists and client engagement
Talk with an expert to get started today!