ANALYTICAL SOLUTIONS FOR MARKETERS
Leverage our advanced analytics to assess brand health and competitive trends
Seamlessly execute on your operational strategies by transforming data into actionable insights
Our insights framework
Identify drivers of customer conversations – decode which products, benefits, claims, offers and messages are resonating with consumers vs. competition. Mine key consumer and influencer groups for insights regarding pathways to loyalty.
Customer Sentiment
Understand the sentiment behind brand and product conversations
Identify shifts in brand and product perception over time
Develop repository of historical customer sentiment on campiagns and promotions
Generate a 360º view of the customer
Customer Segmentation
Understand which customer groups are most vocal within a brand conversation
Analyze key themes by influencer groups
Integrate transactional, demographic & psychographic data to generate a detailed profile of the different customer segments
Opportunity Assessment
Identify brands that are winning in share of voice and share of interactions
Generate brand visibility scores vs. competition
Develop strategies to increase retention and growth
Market Trends
Analyze seasonal trends. Identify emerging trends. Benchmark against competition
Develop models driven by machine learning algorithms to generate short term, medium term and long term sales forecasts