Behind every piece of data is a story!

We help companies understand these stories by pairing Artificial Intelligence with Human IntelligenceBy leveraging our advanced analytics companies can:


Decode customer sentiment.

Identify drivers of customer behavior

Analyze market dynamics

Identify variables impacting growth

Our Differentiation

We are experts in linking structured (transactional information) & unstructured (social media, reviews, surveys, forums, customer care, etc.) data and generating diagnostic, predictive and prescriptive insights. The insights we generate help our clients:

1. Understand customer behavior 2. Take proactive actions 3. Monitor & calibrate strategies.

Our Core Services

Customer Insights

Identify, understand and predict drivers of customer behavior. Analyze brand perception & customer loyalty. Optimize customer path to purchase. Understand which customer groups are most vocal within a brand conversation.

Market Insights

Analyze trends in market. Identify competitive threats. Develop market profile – demographic, psychographic and economic attributes. Identify brands that are winning in share of voice and share of interactions.  

Strategy Optimization

Develop strategies to optimize Sales & Marketing effectiveness.  Develop experiments and models to test and evaluate champion / challenger strategies.

To get the right answer one has to ask the right question

Some of the questions we help companies answer

What are the attributes & behaviors of customers?

What are the sentiments behind brand conversations?

Which segments are most vocal within a brand conversation?

What are the current and future competitive trends & threats?

Which brands are winning in share of voice and share of interactions?

Where is future growth coming from?

What are the drivers of sales and marketing campaigns?

What is the optimal path to purchase?

Are there opportunities for cross segment / category movement?

Platform Functionality

Advanced data integration

Sophisticated Natural language Processing, Machine Learning and Deep Learning algorithms

Synthesize conversations

Custom taxonomy

Advanced visualization

Cloud based platform

Minimal client IT involvement

Insights are delivered near real time


We have expertise in multiple domains!

Our clients have used our platform to enhance:

Customer Experience, Operational Efficiencies, Personalized Marketing, Sales Effectiveness, Workforce Productivity and Real Time Analysis & Decision Making.

A few examples of our recent work

Leading Global Beauty Brand

Extracted data from social media and review sites. Developed detailed taxonomy and generated granular theme and sentiment data behind category and brand conversations.

Global Financial Services Company

Identified emerging consumer and market trends that impact company’s growth. Developed a set of recommendations to increase customer loyalty and decrease churn.

Global Direct Selling Company

Analyzed drivers of field salesforce performance and developed a sophisticated sales forecasting model by integrating transactional and sentiment data.

We develop custom solutions for our clients

Best in class infrastructure

Significant domain experience and industry knowledge

Sophisticated development lab

Rapid Deployment

Advanced skills in data analysis, data manipulation and analytical model development


Client Projects


Incremental Revenue (millions)  Generated For Clients 


Cost Savings (millions) Generated for clients


Industries Served

Let’s Get Started

Ready To Make a Real Change?

Contact us for a free consultation with one of our domain experts

Prescriptive Insights, Inc.

25 Broadway, 9th Floor

New York, New York 10004