70% of the world's data is unstructured
Analyzing transactional information is most of the time effective only for answering the "WHAT"
Companies struggle to answer the "WHY"
Analyzing unstructured data allows companies to answer the "WHY"

We are an advanced analytics company that specializes in leveraging artificial intelligence based algorithms to mine unstructured data and decode customer sentiment

Our insights framework
Track sentiment for customer conversations to provide a pulse check on brand perceptions across social media, retailers and review sites
Understand the drivers of positive / negative topics and decode which products, benefits, claims, offers, messages etc. are resonating with consumers vs. competition
Mine key consumer and influencer groups for cultural insights and pathways to loyalty
Customer Sentiment
Understand the sentiment category and brand conversations
Customer Segmentation
Understand which customer groups are most vocal within a brand conversation
Opportunity Assessment
Identify brands that are winning in share of voice and share of interactions
Market Dynamics
Analyze seasonal trends. Identify emerging trends. Benchmark against competition
Platform functionality
Integrate Data Sources
  • Sophisticated data extraction process
  • Social Media - YouTube, Instagram, Facebook, Twitter etc.
  • Emails, surveys, customer care comments
  • Blogs and Forums
Analyze conversations
  • Rapid analysis
  • Parse tone and context
  • Remove noise and increase relevance
  • Determine sentiment
  • Ongoing monitoring and calibration
Custom Taxonomy
  • Classify conversation by topics
  • Identify customer pain points
  • Analyze key themes by influencer groups
  • Identify emerging trends
  • Understand segment differences
Advanced visualization
  • Custom visualizations driven by user profile
  • Sophisticated drill downs by themes
  • Advanced filters
  • Detailed comparisons by brand, product and theme
  • Trend analysis
The insights we generate

Path to purchase has changed significantly. Customers seamlessly switch between touchpoints with multiple forces impacting purchase behavior. Our insights help companies better understand the drivers of customer awareness, purchase, retention and advocacy.
Some of the questions we answer
Awareness
  • What propels a prospective customer to buy?
  • How are customer perceiving the brand?
  • What are the market opportunities?
Purchase
  • What are the key drivers of customer purchases?
  • Are sales and marketing messages optimized?
Retention
  • What are the barriers to retention
  • What is the impact of competition?
  • What emerging trends are impacting retention?
Advocacy
  • Are upsell and cross sell strategies resonating with customers?
  • Who are the brand champions?
  • Are there opportunities for cross segment / category movements?
Our differentiation
We outperform other platforms in accuracy and depth of insights, speed of delivery, scalability & customization
  • Data from popular & secondary source
  • Sentiment accuracy
  • Noise removal
  • Classify sentiment to topics
  • Prioritization of topics
  • Link topics to operational KPIs
  • Competitive benchmarking
  • Leading / Trailing vs. competition
  • Under/Over performing segments & root causes
A few examples of our work
Innovative B2C marketplace
Extracted information from social media, surveys, blogs and forums. Generated granular & actionable insights and identified operational gaps in customer service, marketing communications and customer loyalty programs
Fast growing restaurant chain
Leveraged social media data including Yelp and identified location specific drivers of customer experience - Price, Quality of service, Ambiance,  etc. Developed predictive models to quantify impact of customer sentiment on sales
Leading transportation company
Mined 100K open ended customer surveys to help isolate variables that led to drop in customer satisfaction. Synthesized customer feedback and generated major, intermediate and granular themes. Identified overlapping themes and linked them  to specific operational areas. 
Beauty Retailer
Extracted near real time pricing movements of 500+ SKUs for key competitors which allowed company to analyze price differences and help optimize online marketing campaigns 
Hotel Chain
Mined social media, customer surveys and forums and identified location and segment level differences of drivers of customer behavior. Based on insights company customized local marketing campaigns and loyalty programs.
Leading technology company
Synthesized all incoming communications from customers and outgoing customer service responses and 1. Identified customer pain points 2. Analyzed service effectiveness 3. Analyze resolution process 4. Identify areas of risks and opportunities.
Beauty Retailer

Extracted near real time pricing movements of 500+ SKUs for key competitors which allowed company to analyze price differences and help optimize online marketing campaigns 

Hotel Chain

Mined social media, customer surveys and forums and identified location and segment level differences of drivers of customer behavior. Based on insights company customized local marketing campaigns and loyalty programs.

Leading Technology Company

Synthesized all incoming communications from customers and outgoing customer service responses and 1. Identified customer pain points 2. Analyzed service effectiveness 3. Analyze resolution process 4. Identify areas of risks and opportunities.

Contact Us For A Free Consultation
With One Of Our Domain Experts

Prescriptive Insights, Inc.
25 Broadway, 9th Floor
New York, NY 10004