In best in class companies, sales forecasts are key inputs to all major operational planning - sales, marketing, finance and supply chain. As such generating accurate 3,6,12 month sales forecast is critical to optimal operational execution and enables companies to...
Best Practices In Analytics & Insights Articles
How To Design Sales & Marketing Promotions
Identifying true revenue incrementality of Sales incentives and promotions is one of the biggest challenges faced by companies. This problem gets magnified when mutiple promotions are launched in close proxomity to one another. At Prescriptive Insights we have a...
Deliver World Class Customer Service
Our Artificial Intelligence platform enables companies to significantly enhance their customer service effectiveness by: 1. Synthesizing all incoming and outgoing communications into meaningful themes and identifying reasons for contact. 2. Understanding drivers of...
Test and Learn
At Prescriptive Insights, we have developed a robust methodology for designing and conducting sales and marketing experiments. Our methodology consist of : 1. Determine parameters on which TEST group need to be selected e.g., the objective could be to select TEST...
Connect The Dots
Predict audience value for your social media campaigns It is very easy to obtain metrics on campaigns executed on different social networks – Impressions, Reach, Clicks, Likes, Shares, Views, Mentions, Tweets, Retweets, etc. All these metrics can be classified into...
Enhance Pricing Discipline
The digital revolution has enabled consumers to be become highly informed and sophisticated about price differences between suppliers. Our advanced Artificial Intelligence models enable companies to analyze up-to-date pricing movements of competitors and incorporate...