Drivers of brand conversations: Understand the sentiment behind category and brand conversations and the positive / negative drivers of major themes impacting brand loyalty, product loyalty, impact of competition etc.
Service Agent Effectiveness: Analyze drivers of first contact resolution. Identify gaps in agent training and coaching. Identify customer queries that indicate signs of upsell / cross sell opportunities.
Direct Selling Sources of Sales: Identify drivers of Acquisition, Retention, Activity and Average Order Size. Generate revenue contribution of these categories.
Sales Forecasting By Segments:
Develop sales forecasts by prioritized segments. Incorporate internal and external data into the forecasting model.
Measure Social Media Campaigns:
Understand reach and effectiveness of social media messaging.
Path to Purchase:
Develop attribution analysis to understand the impact and ROI of each customer touchpoint.
Sales Goal Setting:
Develop a simulation model to understand impact of stretch goals on operations.
Develop models to identify optimal spend, mix and ROI of marketing investment.