TEST & LEARN

ADVANCED DEVELOPMENT LAB

PRESCRIPTIVE MODELING

 
 

ARTIFICIAL INTELLIGENCE

MACHINE LEARNING

RAPID PROTOTYPING

OUR CENTERS OF EXCELLENCE

DATA ENGINEERING


  • Data Architecture

  • Enterprise Data Warehouse

  • ETL Processes

PRESCRIPTIVE ANALYTICS

  • Sales & Marketing

  • Supply Chain

  • E-commerce / Digital

  • Social Media

  • Test and Learn

  • Risk

BUSINESS INTELLIGENCE

  • Intelligent Dashboards

  • What If Scenarios

  • Integration With Analytics

STRATEGY OPTIMIZATION

  • Turnaround & Transformation

  • Go To Market

  • Market Research

INDUSTRY EXPERTISE

DIRECT SELLING
CPG
RETAIL
TELECOM
MANUFACTURING

AREAS OF EXPERTISE

CUSTOMER INSIGHTS

Personalization
Profile & Attributes
Lifetime Value
Customer Journey 
Segmentation  
Customer Sentiment & Advocacy 

MARKET INSIGHTS

Growth Drivers  
Market Sizing 
Market Trend Prediction 
Competitive Threats 

STRATEGY OPTIMIZATION

Go To Market Analysis 
Risk Prediction 
Turnarounds & Transformation 
Test & Learn 
Innovation Road Map 

SALES & MARKETING EFFECTIVENESS

Personalization 
Attribution – Traditional & Digital 
Market Sentiment
Segmentation 
Social Campaigns 
Sales Trend Prediction
Marketing Mix & Road Map

SERVICE EXCELLENCE


Customer Service Optimization 
Supply Chain Network Optimization 
Demand Planning 
Sales & Operations Planning  
Customer Satisfaction 

BUSINESS INTELLIGENCE

Enterprise Data Models
Data Management Platform 
Intelligent Dashboards 
Analytical Model Integration 
Advanced Visualization 

SOME OF THE SOLUTIONS WE HAVE DEVELOPED FOR CLIENTS

OPERATIONAL EFFECTIVENESS


  • Identify Drivers of Performance

  • Generate Early Warning Indicators

  • Identify Risks and Opportunities


PROFILE & SEGMENTATION ANALYSIS

  • Identify Attributes of Customers

  • Understand Path To Purchase

  • Generate Prioritized Segments


SALES FORECASTING


  • Identify Sales Trends

  • Generate Short, Medium & Long Term Forecasts

  • Optimize Sales & Operations Planning

MARKETING ANALYSIS


  • Develop Marketing Road Map

  • Price Optimization

  • Design Test and Learn Campaigns



DIGITAL / SOCIAL MEDIA OPTIMIZATION

  • Identify Customer Sentiment

  • Increase Customer Engagement

  • Increase Brand Awareness

  • E-commerce Optimization

STRATEGY OPTIMIZATION


  • Sales Channel and Sales Territory Effectiveness

  • Optimize Go To Market Strategies

  • Identify Areas of Innovation


OUR ANALYTICAL APPROACH