Leverage our advanced analytics to assess brand health and competitive trends
Our insights framework
Track sentiment for beauty conversations to provide a pulse check on brand perceptions across social media, retailers and review sites
Understand the drivers of positive / negative topics and decode which products, benefits, claims, offers, messages etc. are resonating with consumers vs. competition
Mine key consumer and influencer groups for cultural insights and pathways to loyalty
Customer Sentiment
Understand the sentiment behind category and brand conversations
Customer Segmentation
Understand which customer groups are most vocal within a brand conversation
Opportunity Assessment
Identify brands that are winning in share of voice and share of interactions
Market
dynamics
Analyze seasonal trends. Identify emerging trends. Benchmark against competition
Platform Functionality
Comprehensive brand to product mapping covering hundreds of brands and tens of thousands of products
Detailed insights covering 200+ themes at a product level
  • Product Advocacy
  • Product Application
  • Packaging
  • Performance Wear
  • Product Formula
  • Product Availability
  • Product Finish
  • Coverage
  • Product Promotions
  • Price
  • Color / Shade
  • Best Uses
  • Overall Quality
  • Competition
  • Product Advocacy
  • Product Application
  • Packaging
  • Price
  • Performance Wear
  • Product Formula
  • Product Availability
  • Price
  • Product Finish
  • Coverage
  • Product Promotions
  • Price
  • Color Shade
  • Best Uses
  • Overall Quality
  • Competition
Integrate Data Sources
  • Sophisticated data extraction process
  • Social Media - Instagram, YouTube, Twitter, Facebook. etc.
  • Review Sites - Sephora, ULTA, Influenster, Retailers etc.
  • Blogs and Forums
Synthesize conversations
  • Rapid analysis
  • Parse tone and context
  • Remove noise and increase relevance
  • Determine sentiment
  • Ongoing monitoring and calibration
Custom taxonomy
  • Classify conversation by topics
  • Identify customer pain points
  • Analyze key themes by influencer groups
  • Identify emerging trends
  • Understand segment differences
Advanced visualization
  • Custom visualizations driven by user profile
  • Sophisticated drill downs by themes
  • Advanced filters
  • Detailed comparisons by brand, product and themes
  • Trend analysis
Integrate Data Sources
  • Sophisticated data extraction process
  • Social Media - YouTube, Instagram, Facebook, Twitter etc.
  • Review Sites - ULTA, Sephora, Influenster, Retailers
  • Blogs and Forums
Synthesize conversations
  • Rapid analysis
  • Parse tone and context
  • Remove noise and increase relevance
  • Determine sentiment
  • Ongoing monitoring and calibration
Custom taxonomy
  • Classify conversation by topics
  • Identify customer pain points
  • Analyze key themes by influencer groups
  • Identify emerging trends
  • Understand segment differences
Advanced visualization
  • Custom visualizations driven by user profile
  • Sophisticated drill downs by themes
  • Advanced filters
  • Detailed comparisons by brand, product and theme
  • Trend analysis
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Contact us for a free consultation with one of our domain experts

Prescriptive Insights
25 Broadway, 9th Floor
New York, NY 10004
info@prescipritveinsights.com