There is widespread perception that social media source like Twitter, Facebook and Instagram have a lot of value as it pertains to product feedback from consumers. Using our propreitary ‘Insights Value ‘ indicator, we come to the conclusion that companies should focus...
Optimize Effort vs. Reward A majority of the salesforce compensation plans in Direct Selling are suboptimal and do not accurately address the issue of effort vs. reward. Based on our analysis of salesforce effectiveness we have identified three key foundational...
At Prescriptive Insights we had done a study that showed that close to 90% – 95% (depending on the use case) of Twitter content is noise with no meaningful consumer / audience insights. As such we always advise our clients to be wary of making decisions based on data...
Even though there is a lot of discussion about Social Media analytics and leveraging social media data, at present most companies do not optimize all the touch points of social media. People tend to look at social media more as a data source for understanding...