In best in class companies, sales forecasts are key inputs to all major operational planning - sales, marketing, finance and supply chain. As such generating accurate 3,6,12 month sales forecast is critical to optimal operational execution and enables companies to...
Identifying true revenue incrementality of Sales incentives and promotions is one of the biggest challenges faced by companies. This problem gets magnified when mutiple promotions are launched in close proxomity to one another. At Prescriptive Insights we have a...
Our Artificial Intelligence platform enables companies to significantly enhance their customer service effectiveness by: 1. Synthesizing all incoming and outgoing communications into meaningful themes and identifying reasons for contact. 2. Understanding drivers of...
At Prescriptive Insights, we have developed a robust methodology for designing and conducting sales and marketing experiments. Our methodology consist of : 1. Determine parameters on which TEST group need to be selected e.g., the objective could be to select TEST...
Predict audience value for your social media campaigns It is very easy to obtain metrics on campaigns executed on different social networks – Impressions, Reach, Clicks, Likes, Shares, Views, Mentions, Tweets, Retweets, etc. All these metrics can be classified into...
There is widespread perception that social media source like Twitter, Facebook and Instagram have a lot of value as it pertains to product feedback from consumers. Using our propreitary ‘Insights Value ‘ indicator, we come to the conclusion that companies should focus...
The digital revolution has enabled consumers to be become highly informed and sophisticated about price differences between suppliers. Our advanced Artificial Intelligence models enable companies to analyze up-to-date pricing movements of competitors and incorporate...
At Prescriptive Insights we had done a study that showed that close to 90% – 95% (depending on the use case) of Twitter content is noise with no meaningful consumer / audience insights. As such we always advise our clients to be wary of making decisions based on data...
We breakdown the sales and marketing processes into its core components Optimize Acquisition Identify new market opportunities to acquire new sales leaders and customers Generate Leads Increase leads conversion Optimize On-Boarding Generate personalized action steps...