March 17, 2020

Value Of Twitter

Analytics and Insights Team

At Prescriptive Insights we had done a study that showed that close to 90% – 95% (depending on the use case) of Twitter content is noise with no meaningful consumer / audience insights. As such we always advise our clients to be wary of making decisions based on data from Twitter. Now a different research done by Pew highlights another major problem with Twitter insights – most of the tweets are generated by a small core group of users.

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