Behind every piece of data is a story!
We help companies understand these stories by pairing Artificial Intelligence with Human Intelligence. By leveraging our advanced analytics companies can:
Decode customer sentiment.
Identify drivers of customer behavior
Analyze market dynamics
Identify variables impacting growth
We are experts in linking structured (transactional information) & unstructured (social media, reviews, surveys, forums, customer care, etc.) data and generating diagnostic, predictive and prescriptive insights. The insights we generate help our clients to significantly enhance the brand / product experiences of their customers:
1. Understand customer behavior 2. Take proactive actions 3. Monitor & calibrate strategies.
Our Centers of Excellence
Structured Data Analytics
We analyze internal (transactional – sales, financial and operational) data & external (market, third party syndicated) data to help our clients in the areas of price optimization, sales / demand forecasting, marketing mix analysis, market structures, market basket analysis etc. We leverage both traditional / statistical and machine learning methodologies to generate the insights and analysis.
Unstructured Data Analytics
We extract granular customer insights from unstructured data (social media, review sites, call center transcripts, emails, forums, blogs etc.). We have developed a cutting-edge, highly sophisticated framework
Our Core Services
Identify, understand and predict drivers of customer behavior. Analyze brand perception & customer loyalty. Optimize customer path to purchase. Understand which customer groups are most vocal within category, brand and product conversations.
Analyze trends in market. Identify competitive threats. Develop market profile – demographic, psychographic and economic attributes. Identify brands that are winning in share of voice and share of interactions.
Develop strategies to optimize Sales & Marketing effectiveness. Develop experiments and models to test and evaluate champion / challenger strategies.
To get the right answer one has to ask the right question
Some of the questions we help companies answer
What are the attributes & behaviors of customers?
What are the sentiments behind brand conversations?
Which segments are most vocal within a brand conversation?
What are the current and future competitive trends & threats?
Which brands are winning in share of voice and share of interactions?
Where is future growth coming from?
What are the drivers of sales and marketing campaigns?
What is the optimal path to purchase?
Are there opportunities for cross segment / category movement?
We develop custom solutions for our clients
We have a track record of delivering value to our clients demonstrated by the development and implementtation of numerous multi-million dollar growth and savings initiatives
Best in class infrastructure
Significant domain experience and industry knowledge
Sophisticated development lab
Advanced skills in data manipulation, data analysis and analytical model development
Incremental Revenue (millions) Generated For Clients
Cost Savings (millions) Generated for clients